A visual storyteller, Rijaa grew up in the city of Karachi, Pakistan. her journey eventually took her to USA where she recieved her college education in art and filmmaking.

Rijaa has spent over a decade in the world of art and media where she has worked across various platforms. She has created content in the realm of television, film, corporate campaigns, technology and the one consistent theme through it all has been her ability to tell meaningful stories through her work. She is part of numerous mentorship programs and is passionate about guiding others to reach their full potential.

As a thought leader and advocate for freedom of expression, Rijaa’s mission is to bridge the gap between innovation and creativity. She wants to do so by creating a space where creatives can come together and focus on expressing their authentic voice